Message - Re: The Architecture Star System as Marketing

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Posted by  Manuel Oliveros on March 27, 2002 at 13:10:59:

In Reply to:  The Architecture Star System as Marketing posted by Paul Malo on March 27, 2002 at 06:53:07:

...maybe, the end of the 60's and 70's with all the emphasis in semantics, mass media, behaviourism, pop etc all could serve to signal a new way of engaging the market through images. Yet in any case at any stage architecture uses its environmental impact to blend with the surrounding quarters or take dominion over them, so in reality was somewhat just choosing the tool, or even use that available.

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