Posted by Richard Haut on March 27, 2002 at 14:57:42:
In Reply to: Re: The Architecture Star System as Marketing posted by Manuel Oliveros on March 27, 2002 at 13:10:59:
"closer to the strategies of marketing" ? No way.
It is a very denial of promotional strategy which has enabled the simplistic brand-name fad in architecture to appear - and where did it start ? Within the profession and its own journals.
Learn from marketing and architects will see that it might have been a good idea to show people what they can do, what it means for the clients and those who use and look at their buildings.
Architecture has chosen a path of isolationism and exclusivity which has meant a retreat from the real world - don't complain if people misinterpret what architects have to offer.
The increasing emphasis on brandnames is a sign that the public can only consider what they see, what they are told. The problem with Ivory Towers is that people may forget that anyone is inside.
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