Posted by Vintendo on July 01, 2002 at 21:30:25:In Reply to: Re: Franchising Dictating posted by Richard Haut on July 01, 2002 at 13:16:53:
"façade identity for franchised outlets is clear, open and honest marketing." Are you kidding? Marketing is all about intentionally deceiving the public to consume more goods for profit, as well as those "who consider the needs of the customers and how they will react" These concepts shouldnt dictate overall design, as they have little to do with architectural design.
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