Posted by adam on November 27, 2002 at 11:39:39:
In Reply to: Re: marketting architecture on tv? posted by Manuel Oliveros on November 27, 2002 at 10:02:29:
well, in a funny way 'architecture' is being marketed oin televisions already.
It is a deeper issue, as we all know. We already see home building companies, construction companies and developers, advertising their delights for entreatment. The viewers, (public, people) have already the understanding that this type of building and its processes ARE architecture, and the slide from using architects to manage ones building process, to having a lariken do it for you, is ever increasing. Our professional ethics have as it must, maintained a moral, ethical, and quality standard, where as the current house builders on tele, are the antithesis.
The argument is wether or not architects can handle the change in our roles as a profession, and shed our baggage, and enter the new world, the world of architecture as comodity.
We advertise shoes and discount bicycles, and new cars, it is time sme architects start advertising there efficient and economic products.
In a funny way, these developers and home builders are already doing this guys... (and of course gals), so i ask us all ,who is the architect now?
These are our contemporary counterparts, no wonder we hate them, despise them, demean them, because they have unknowingly stumbled upon architecture of now.
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