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Message - Re: marketing

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Posted by  Richard Haut on August 25, 2003 at 11:29:30:

In Reply to:  marketing posted by Mar on August 25, 2003 at 10:11:52:


marketing architectural services is tricky because it is the individual, or group of individuals, who are being promoted.

in addition, in some countries the notion of looking for work appears to carry the implication that the architect must be short of work.

therefore, the promotion needs to be oblique - not a pushy sales message, but information on the nature of the work that a firm has done, and the aims and interests of the firm, and why they may be relevant to the client.

the purpose of this is not to get a job, but to meet the client.

it is not especially complicated to do, but too many firms feel that work should come to them without any real effort. Life isn't like that and there is no reason that it should be.

a significant number rely on publicity (often only read by other architects) and then wonder why no work results.

why aren't you taught it at college ? perhaps the teachers themselves do not have any experience of how to find work, and - if it is left out of the course - are not really bothered whether you get work or not.

considering how lengthy (and often expensive) architectural courses are, one would have thought that such basic commercial skills would be covered.

 
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