Posted by Student on August 25, 2003 at 17:51:32:
In Reply to: marketing posted by Mar on August 25, 2003 at 10:11:52:
I am currently in my last year of my BArch and one of our papers is called Architectural Business Management. We cover basic economics, marketing accounting etc.
Its all a bit cheesy really but it does tend to encourage firms to identify a market niche and specialise (like other firms I suppose) but who wants to be pigeon-holed in such an unpredictable market??
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