Message - Re: marketing

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Posted by  Hi on August 26, 2003 at 14:18:45:

In Reply to:  Re: marketing posted by Student on August 25, 2003 at 17:51:32:

This is how most architecture firms exist. Architecture is a very
generalized term. In all actuality it is an industry of niches.
Most firms that are successful have found a niche, specialize and capitalize on the experience and use it to market new clients.
Don't make the mistake of diminishing the importance of that class,
It is for your own survival.

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