Message - Re: Marketing the Profession to the Public

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Posted by  Peter Johns on September 16, 2003 at 03:58:31:

In Reply to:  Marketing the Profession to the Public posted by Elizabeth Geary-Archer on September 14, 2003 at 17:59:03:

Perspective from the Australian neck of the woods - Melbourne specifically. I have lived in a few cities and find this one has a better public awareness of architecture and architects for the following reasons, absent in other cities I know:
* strong 19th century architecture in city centre is a sense of pride
* both major daily newspapers feature architecture, and have columns discussing it. The built environment is always a topic for debate.
* increasing red tape in planning process means many home owners have to seek out architects as noone else has the combination of skills to help them through all the hurdles.
* a ridiculous number of lifestyle / home & garden shows on the TV rate very well and have raised the level of interest in design.
* Federation Square, Melbourne. A wild piece of work smack in the middle of a conservative city. This square raised the volume of debate a fair bit, especially with taxi drivers. I was impressed when the architects set up tent on the construction site and spent the day taking questions about the architecture from passersby. Perhaps more of this kind of accountability is required?

Melbourne ain't that great - the outer suburbs are as unatTRACTive and unsustainable as anywhere and most people would have trouble naming any architect other than Mike Brady.


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