Message - Re: Marketing the Profession to the Public

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Posted by  Richard Haut on September 16, 2003 at 14:56:51:

In Reply to:  Re: Marketing the Profession to the Public posted by Royce on September 16, 2003 at 09:44:05:

absolutely right - the difficulty comes when the architect in trying to build a monument to their own ego forgets to read the brief.

the "ordinary" architect is far more likely to build an appreciated and successful building, or - as it has been expressed elsewhere - if the architect learns to show some humility.

the arrogance of the little egos has bad results - how many new US houses involve the use of an architect ?

now think why - like one of the messages says and tries to sneer at - people buy houses like they buy cars. Take a look at the design involved in cars these days, and the care and attention shown to what the users might want. The car producers make concept cars (from which later models evolve), they even might include retro-styling, a variety of styles, of power, of comfort, of safety.

they think about the client.

- and still too many architects sit and complain that their re-hash of 80 year-old ideas, which have failed successive generations of urban dwellers, are not appreciated. They are so misunderstood.

For many years the term "architect-designed" for a house was treated with dread by British estate agents. It just meant "odd".

If architects do not design what people want (and can) use in an acceptable form, then there is little point in pretending that the profession knows better, and that ordinary people are ignorant morons. The development professionals will just get someone else to design their buildings.

Wake up to the fact that buildings are being funded and constructed so that they can be used. In its early days modernism was known as the architecture of totalitarianism - and with good reason. It is blank and hostile. For the professional, never forget that the term "minimalism" contains the word "minimal".

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