Posted by JWmHarmon on February 12, 2004 at 07:57:14:
In Reply to: Re: brandscape architecture posted by JWmHarmon on February 12, 2004 at 07:29:21:
Check the website below for brand management. Check out the article for its description of how brand management was applied to the brand management company.
Be sure to click on the link to SHR Perceptual Management when you read the article.
McDonald's Golden Arches is a form of brand management or "brand scape" (rhymes with Land scape) So is their slogan of the year. So is Ronald McDonald. Note that the term "Brandscape" has trademark protection.
Architecture is one part of the "brandscape," if a corporation chooses to have an identifying architecture as part of their advertising strategy.
I will assume that you have done a Google search uisng the term Brandscape and architecture. I used brandscape trademark architecture to find numerous references.
Check with the people at your nearby university who are studying "Marketing" or "Advertising."
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