Posted by Michael on March 25, 2004 at 10:22:47:
In Reply to: Re: Architecture + Psychology posted by michelle on March 23, 2004 at 18:09:57:
I find the increasing proximity of Psychology and Architecture absolutely fascinating. The cognitive-perceptual investigation of an aesthetically derived or visually granted emotion is moving to new levels. Presently researchers at University of Nijmegen, the Netherlands are researching:
how measurement of brain responses by Functional Magnetic Resonance Imaging (fMRI) to marketing stimuli increases our understanding of consumer behavior.
This is inclusive of logos, shapes, colours, words and will surely lead to further fMRI research regarding responses to the built environment, its shapes, forms, motifs and melodies.
What interests me closer to home is environmental determinism, not in its previous guise as an excuse for eugenics, but in the creation of environments for learning, working and playing that are being determined by the likes of the Equator project (collaboration between British Universities) and the Learning Sciences Research Institute at Nottingham.
Anyone with further links for these types of research, or personal interest / reference, I would be delighted to hear.
michaelmaclean at hotmail...
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