Posted by NU COLLECTION on July 21, 2001 at 04:09:18:MEDIA CONTACT: Stacey Kumagai at 818/506-8675 FOR IMMEDIATE RELEASE
HEALTH AND HARMONY SECRETS SWEPT OUT FROM UNDERNEATH RUG:
DESIGN YOUR OWN KILIM AS SOMETHING “NU” HITS LOS ANGELESLOS ANGELES, CA --- The rug will soon be pulled out from underneath the feet of all Los Angelenos, as a new multi-concept furnishings business hits the floor running at 165 S. Cresent Heights Boulevard. NU is proud to present their NU Collection as they quietly open their showroom/store doors for Los Angeles locals to get the luxury of a ‘sneak peek’ this Summer of the Nu-Kilims, Nu-Felts and Nu-Rugs. The official Grand Opening is in Fall 2001, but visitors to both their store and website get an advanced preview, now! NU is a state-of-the-art, environmentally-friendly company whose approach to high-style trendsetting interiors offer comfort, function and cutting-edge concepts. NU’s floor coverings are all made naturally from 100% Wool and their twelve designed Kilims are technicolored by vibrant all-natural vegetable dyes. Nine of the designed Felts and Rugs featured are woven from 100% natural color sheep coats. NU offers their primal floor foundation concept: NU=Nourishment + Utility, so that the nurturing core element of integrity fills the home with spiritual, beneficial, healthful beauty.
Also, ‘new’…. NU introduces the unmatched floor-covering service of “designing your own kilim” (DYOK). NU has patented the DYOK concept for the design industry to indulge in choice of the available twelve tones and shades from the brilliant array of hues, to create an innovative rug with the flexibility of size expansion to constantly change shapes and looks. The color strips were designed to snugly accommodate places as small as a hallway or cover the floor of an entire stadium based on desired need of shape and size. The company takes pride in offering this concept to customize the creative vision to the need of the consumer who is on the continuous interior prowl for something fresh and “NU.”
The NU twist continues with the company’s “NU Designer Showcase” presenting a different Artist each design phase to maintain the eye-appeal and dazzle from a ‘new’ perspective on art and creation. NU is currently exhibiting the foremost world-renowned artist and noted scholar, Ms. Belkis Balpinar. Ms. Balpinar is the founder and Curator of the Woven Art Museum in Istanbul. Her work has been extensively exhibited all over Europe and the U.S. She has been featured in numerous publications such as Elle Décor, Designer West, Interior Design and has been acknowledged by mainstream national media. Her work is collected not only by collectors of fine old rugs, but also distinguished designers such as Prada.
For more information on NU, including media interviews and to be kept informed on upcoming designs and other furnishings, please contact publicist Stacey Kumagai at 818/506-8675 or visit the NU website at http://www.nucollection.com and start building your own Kilims! -30-
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