more on architecture magazines...

[Kevin]

BusinessWeek has an article (dateline tomorrow) picked up from McGraw-Hill sister title I.D. Magazine, on the new kid "Architect":

New Model Architect
"The U.S. has 300 million people and countless buildings but only two major professional architecture magazines..."

Seemed to us there was a notable little error in that subtitle there, and something (pointedly? you be the judge) avoided or missing through the rest of the article.

As one architectural journalist to another, I tried to submit a small little reader comment, apparently did not make it past their 'comments review' process.

Maybe AW readers would have better luck? Or if they won't print your comments there on this article, or on the subject of U.S. architecture magazines in general, you can always add them here!

http://www.businessweek.com/innovate/content/feb2007/id20070201_645554.htm?chan=innovation_architecture_top+stories

[Richard Haut]

"the country seemingly can't support more than two architecture magazines at any given time"

there are only two architecture magazines in the whole of the USofA ? With such a tragic situation, it is lucky that "design journalism is pretty much thriving".

I have posted a comment which is to be reviewed by their comment review team pretty much, you know, like, shortly.

[solidred]

I don't suppose Surface magazine counts as an architecture magazine? It's kinda growing on me. I like the fact it's a coffee-table style thing that a general reader might like and yet its architectural features aren't about home renovation / interiors.

[P.C.]

Are you guy's sure that architecture simply didn't conquer the media , don't any more need special magazins , is accepted as trend reading overall ?

That is my oppinoin about it, that architecture crit will be relevant among any other trend reading , that specialicing simply is not any more what architecture is about, that the messeage are learned , they learned it and now the next thing is to force the issue even more.

[Kevin]

My point is a relatively simple one, I think... With more than 400,000 monthly readers and about 100,000 double-opt-in weekly newsletter subscribers, and with a monthly publishing volume averaging around 15 or 16 professionally-written feature articles and 175 or more photo and drawing illustrations, plus columns and extras, ArchitectureWeek measures up as a significant architecture magazine. There aren't 'just two', and those comentators who 'see' only two, however self-servingly, are overlooking quite a chunk of today's architectural publishing reality.

[P.C.]

These was sweet words and numbers.