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Kevin
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Joined: 13 Apr 2004
Posts: 1346
Location: Eugene, Oregon
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 Posted: Thu Feb 12, 2009 3:34 pm Post subject: New York Times spoofs itself on Gehry software... |
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Frank Gehry’s Software Keeps Buildings on Budget
http://www.nytimes.com/2009/02/11/business/11gehry.html
| Quote: | When Bruce Ratner hired Frank Gehry in 2004 to design a wrinkled-looking 76-story residential skyscraper in Manhattan near the Brooklyn Bridge, the market for eye-popping luxury condominiums was booming, and the world-class architect’s multimillion-dollar fees probably seemed relatively insignificant. Now, however, the economy is crumbling, the building is envisioned as rental apartments and Mr. Gehry is bringing a more potent tool to control costs than most architects can deliver.
For the Forest City Ratner Companies, the developer of Beekman Tower, the project will test the idea that an architect can provide powerful (and expensive) modeling software to help keep costs down. Using the software, fabricators have produced a facade with various textures at a price that Mr. Gehry says does not exceed what a developer would pay to build a conventional boxy building of similar dimensions. |
Yeah, sure, the Gehry shop is really a paragon in design/build cost control...
What the !@#$%^&* are they smoking over there in the Piano building?
Surely they're not just printing the press releases... |
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