The search for bleach...

This forum is for designers and end users of interactive virtual environments, from computer games to immersive world experiences.

The search for bleach...

Postby Kevin » Wed Oct 07, 2009 11:21 am

CafeMom Caters to Growing Number of Gaming Mothers
http://www.clickz.com/3635238

"CafeMom is launching a section of its online community dedicated to casual games, a pastime that has found a surprisingly strong following among stay-at-home mothers.

"The CafeMom Games section has been launched in partnership with game developer Arkadium. So far the area has more than 20 games, some of which are sponsored by -- and deeply integrated with -- brands like Clorox and Bounce.

"For example, a laundry-themed scavenger hunt game sponsored by Clorox rewards players for finding, among other things, bottles of Clorox."

"Clorox was integrated as a special bonus item, so moms on the site were always talking about the product," Paul Bannister, EVP of CafeMom.com, said. "They're like, 'Where is the Clorox?' and 'I need some Clorox,' 'Go get it here!'" It works if you have the brand integrated in a way that makes sense."
User avatar
Kevin
Site Admin
 
Posts: 1884
Joined: Tue Apr 13, 2004 6:59 pm
Location: Eugene, Oregon

Return to Game & Virtual Spaces Forum

Who is online

Users browsing this forum: No registered users and 1 guest

User Control Panel

Login

Who is online

In total there is 1 user online :: 0 registered, 0 hidden and 1 guest (based on users active over the past 5 minutes)
Most users ever online was 508 on Thu Jun 25, 2009 11:21 am

Users browsing this forum: No registered users and 1 guest
DesignCommunity   ·   ArchitectureWeek   ·   Great Buildings   ·   Archiplanet   ·   Books   ·   Blogs   ·   Search
Special thanks to our sustaining subscribers Building Design UK, Building Design News UK, and Building Design Tenders UK.