Discuss architecture, planning, interiors, landscape, and environmental design related-topics. Moderated by the ArchitectureWeek editorial and support team.


Postby Helenni » Tue Jun 18, 2013 4:18 am

Recently,FRONTOP(www.frontop.com) created an another wonderful work,which has successfully granted a grand opening for XIASHANG*NEW ERA, one real estate project located in Jimei new city,Xiamen,China.
XIASHANG*NEW ERA is a high-end civilization residential area project of XIASHANG GROUP,with an aim to positioning in the rigid demand markets.
As the creative director and producer of this XIASHANG*NEW ERA propaganda movie, FRONTOP strictly held its core positioning and people’s psychological characteristics of rigid demand,outstandingly built a vivid and stunning video - "to ourselves in 30s."
In the propaganda movie,the leading characters' feelings and stories are presented in front of visitors one act to another: from the story start "that year witnessed our love",to people happily root in Xiamen "this day,I gave her a home", then to the scene "the whole family gradually melt into the development pulse of this city". Eventually,in Xiamen,in XIASHNAG*NEW ERA, you will find that "your dreams are full of vitality".
With the lady's gentle tone,euphony birds songs and laughter of children in the movie,such quiet,beautiful and warm feelings continually come to you and us.
If "To The Youth",directed by Vicki Zhao,is the finest movie which successfully aroused the sentimental memories for the 80s; FRONTOP's high-definition 3D propaganda movie for XIASHANG*NEW ERA should also be an outstanding 3D animation which has greatly brought a mature future expectation to the 80s persons.
For this 3D propaganda movie, FRONTOP,using the new form "emotion + reality" and a video letter form, broke the traditional display form and brought forth new ideas to real estate propaganda movie. Focus on emotion first,then go to real products. The film make each visitor naturally melt into the narrator's emotional story, thus visitors unconsciously have life and affective commitment on this project and even long to live here.
Except for such a novel creative animation, FRONTOP’s consistent leading digital technology also glorify this 3D propaganda movie. From the hand-drawn map display to the 3D architectural visualization, each frame is so exquisite and delicate, perfectly showing the excellent quality of XIASHANG*NEW ERA,letting us deeply appreciate its unique charm but in just a few minutes.
Posts: 61
Joined: Tue Nov 08, 2011 3:50 am

Return to Architecture Forum

Who is online

Users browsing this forum: No registered users and 9 guests


User Control Panel


Who is online

In this forum zone there are 9 users online :: 0 registered, 0 hidden and 9 guests (based on users active over the past 5 minutes)
Most users ever online was 593 on Sat May 26, 2018 5:18 pm

Users browsing this forum: No registered users and 9 guests
DesignCommunity   ·   ArchitectureWeek   ·   Great Buildings   ·   Archiplanet   ·   Books   ·   Blogs   ·   Search
Special thanks to our sustaining subscribers Building Design UK, Building Design News UK, and Building Design Tenders UK.