[WEC-Com] storyboarding the WEC story

[Don Kahle]

Greetings, WEC Communicators. At our last meeting, we decided that  
each of us (Chris, Emily, Don -- plus John and maybe Rob) would spend  
60 MINUTES on our own crafting our version of the WEC STORY to be told  
first with a PowerPoint presentation, then with related materials. We  
agreed that the story is where we need to begin. Here is my hour's  
work, but I'd encourage you NOT to look too closely at it, so we don't  
slip into "group think" -- your version of the STORY will no doubt be  
different from mine.

In an hour, I was able to build an outline of the entire story and  
brainstorm ("slidestorm"?) what might make appropriate graphics to  
accompany the talking points. I hope you can catch my drift  
throughout. The talking points (TXT) are NOT to be included on the  
screen. Any special transitions, easily done with Photoshop and  
Powerpoint, are noted as "special effects" (SFX).

I'm including in this e-mail Gary and Jan, since whatever words we  
devise will be put in their mouths. And also Tim McCabe, since he has  
some hours to donate to the cause and is familiar enough with  
Powerpoint. I've also cc'ed John and Dennis, just to give them  
something to read over the weekend.

Emily, Chris, and John Alcott -- get your versions of the story put  
together and send to this group. Last one to show 60 minutes' worth of  
work has to buy a round of appropriate refreshments at our next meeting!

dk


DON KAHLE'S VERSION OF THE WEC STORY

======= #1 Big Picture - History & Geography ===========
1.11 Eugene in 1908 - historic slide
ART: Pick a spot, any spot. Ferry Street Bridge area would be good.
TXT: We want you to think of the big picture, so let’s go back to  
1908, and guess whether anyone then might have guessed what the same  
spot would look like ...

1.12 Same spot in 2008 - who could guess?
ART: Same location, but now
SFX: Fade from one to the other
TXT: ... 100 years later. One hundred years is a long time.

1.13 Eugene in 1950
ART: Eugene in 1950 with cars - or a map
TXT: OK, now we’ll try our hand at it. What will this scene look like  
in 2050?

1.14 2050 Planning
ART: LCOG meeting, people around atable with maps on walls
TXT: Smart people are working on figuring this out.

1.15 Eugene in 2050 - jet packs
ART: Jetsons scene - or same LCOG group with jetpacks pasted on them
TXT: Jetpacks! Yes! That’ll fix everything. But what if we don’t get  
jetpacks? We’d better make a plan, just in case.

1.21 Focus on West Eugene (ZOOM)
ART: West Eugene map
SFX: ZOOM from larger map to this area
TXT: We decided to focus our attention to a small portion of Eugene.

1.22 1980 plan - Industrial Lands & West Eugene Parkway
ART: West Eugene Parkway
SFX: Overlay on the previous map
TXT: Because it’s been a hot topic for a long time. This is what we  
thought we would do in West Eugene. These areas are for industrial  
use, and this is where the West Eugene Parkway was set to go.

1.23 1985 Wetlands “discovered”
ART: Photo of wetlands
TXT: But in 1985, we started to learn about the value of wetlands.  
Turns out, they are really important!

1.24 Steve Gordon’s face
ART: Steve Gordon
SFX: Overlay superhero cape
TXT: Steve Gordon set out to preserve these lands for conservation

1.25 assembled lands for conservation
ART: Map of the wetlands area
SFX: Shade each parcel as it was assembled
TXT: Over 18 years, Steve secured easements and options from 68  
landowners for 892 acres, purchased from 7 different agency budgets,  
spending $34.6 million, preserving habitat for 17 endangered species,  
and ...

1.26 awards, write-ups
ART: Awards covering the map until you can’t see the map any more
SFX: Layering the awards and magazine articles
TXT: ... earning Eugene and Lane County accolades across the world for  
conservation and creativity. But wait, there’s more!

1.27 wildlife + recreation
ART: Birders on a tour
TXT: It turns out this ecological gem is also a tourist magnet.  
Factoids about eco-tourism, birding, wine tours, etc. Now we’re  
calling ourselves “the world’s greatest city for the arts and  
outdoors.” You know Helmut Rilling’s face for the Oregon Bach  
Festival, but how many can put a face to the success we’ve shown for  
the outdoors?
SFX: Overlay Helmut Rilling photo, then Steve Gordon photo

1.31 back to timeline - 1985 Wetlands plan to 2050
1.32 LTD & BRT plan
1.33 Eugene, W. 11th, no WEP
1.34 You Are Here - stuck on West 11th
1.35 oops, sorry -- you are here - 2008
1.36 we’ll come back to you

=====================  #2 West Side Story  ======================
2.1 Meet the Characters
2.11 Eugene residents
2.12 Veneta, Florence, Casino
2.13 city council, county commissioners, legislators, ODOT
2.14 blue fender butterfly
2.15 automobiles

2.2 The Drama
2.21 wetlands vs. industrial
2.22 environment vs. economics
2.23 arts AND outdoors
2.24 land use vs. transportation (gov’t bureaucracies/budgets)
2.25 devising solutions vs. implementing them
2.26 city vs. county vs. ODOT
2.27 to West Eugene vs. thru West Eugene
2.28 all colliding (siren)

===============  #3 Meanwhile  ============================
3.11 Eugene Round Table (members in armor)
3.12 Talk is OK, but how about doin’ sumthin’? (Dem’s fightin’ words)  
(members in cowboy hats)
3.13 West Side Story - talking toward results
3.14 Consensus - no voting (Osprey?)
3.15 Around the table (faces)
3.16 Proxy for the community
3.17 Average time commitment per member (plus funding)
3.18 but only able to approximate

================  #4 Meanwhile meanwhile  =====================
4.11 LTD & West Eugene Corridor studies
4.12 Can we be useful? (without being used?)
4.13 their timelines are different -- why?
4.14 quick story about convoluted transportation funding
4.15 Peter Defazio’s powerful position (but wary)
4.151 Peter Defazio Bike Bridge (he hates it)

================  #5 2008 WEC PLAN (timeline beneath)  
===================
5.11 Design storming photos (Dave G. quote)
5.12 Formulated onto a single sheet
5.13 Listening tour (that’s us, right now)
5.14 Filtering (cf. purpose of wetlands)
5.15 Reach consensus in the group
5.16 Explain to all connected groups
5.17 Present it to LCC, ECC, etc.

=================  #6 All are invited, here and anywhere   
====================
6.11 We’ll speak to any group of a dozen or more
6.12 sign up for the list serv
6.13 contribute to the wiki
6.14 you’ll notice we’ve offered no grand solution
6.15 that’s where you come in!
6.16 You are here. So are we.
6.17 Speak? No! We’ll listen! (lights up)
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