Posted by Verve on March 11, 2002 at 11:55:17:
In Reply to: Inflatable Structures posted by Paul Malo on March 11, 2002 at 05:25:49:
That's very interesting Paul. I did not think that inflatable structures were a "new" concept. I posted this link because I found the article interesting, the history etc...
This form is often used for means of temporary exhibit, within a much larger building; an eg. being an annual global sportswear exhibition held at the G.Mex in Manchester, England.
Many varying structures of free-standing exhibits are contained within one large space. All juxtoposed, conveying their own messages to the consumer.
A very strange design experience if you have ever had the pleasure to visit such a venue..:-)
You have the big picture (design or layout plan for all the stands)
You have the design of the product on display, relying on it's thrust to the crowd - the exhibit stand.....
This being a bridging mechanism of the two worlds its fundamental role to convey (visually) the company's ethos to a captivated audience in order to sell the product.
The more solid constructions of modern materials and finishes work well...others like the inflatables, apparently from an audience perspective seem to be gimmicky and too fun, perhaps even disposable, now what company wants that tag on their product?
A product not taken seriously by way of association of image and product. Not so good unless intentional.
I have some interior pictures of such an exhibition. Should I post them on to the forum ?