Architecture 
  Students 
  Discussion 
  Forum 
 

Message - Re: Prada's Store In SOHO designed by Rem Koolhaas

Responses | Students Forum | Architecture Forum | Architecture Scrapbook | ArchitectureWeek
   

Posted by  Paul Malo on June 27, 2002 at 06:24:47:

In Reply to:  Re: Prada's Store In SOHO designed by Rem Koolhaas posted by sara on June 26, 2002 at 19:16:40:

Hype (or PR) is the name of the game. Client and architect got a million dollars worth of publicity (arranged we suppose by paid public relations consultants)--which is why clients engage"star" architects to do these rather inconsequential show pieces.

Name recognition causes editors to notice press releases and leads to their publication (even in this magazine, we recall).

Good for you, for seeing the superficiality of it all!

 
 
ArchitectureWeek     Search     Buildings     Architects     Types     Places     Pix     Store     Books     Library

Search GreatBuildings.com by name of Building, Architect, or Place:   
Examples:  "Fallingwater",  "Wright",  "Paris"           Advanced Search

Responses:




Post a Response -

Name:
E-Mail:

Subject:

Comments:

Optional Link URL:
Link Title:
Optional Image URL:

Responses | DesignWorkshop 3D Forum | User Gallery | Architecture Forum | Scrapbook | E-Design
 

Special thanks to our Sustaining Subscribers including BuilderSpace.com .

Home | Great Buildings | CAD Outpost | DesignWorkshop | Free 3D | Gallery | Support | Search | ArchitectureWeek
This document is provided for on-line viewing only. /students/3405.html