Message - Re: How can we develop passion in clients?

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Posted by  Terry L. Walker, AIA on December 27, 2003 at 15:16:42:

In Reply to:  How can we develop passion in clients? posted by subhash on August 18, 2003 at 04:05:10:

Designing a home for a client is more like writing a biography than writing a fiction novel. It's not about you. Passion for architecture arises from the nature of your client and their symbolic needs. Frank Lloyd Wright told us that it is all a study of nature; The nature of the site, the nature of the client, the nature of time, place and circumstance. Modern architecture may not be natural to the client if it does not satisfy the clients physical, intelectual and symbolic needs. Demonstrate to the client that the proposal is the best symbolic abstraction of time, place and circumstance. It is much like selling a ladies hat, if it doesn't fit the wardrobe you will fail. We are not tasked with selling her a new wardrobe to fit the hat.

Architecture if it is to have any integrity of itself at all must arise from the forces that give it form. Clients recognizing that the proposed architectural solution has the appropriate fit to site, life pattern, function, economy and symbolic needs and thereby create a harmonius and unified gestaldt, are much more likely to find passion for your proposal.

For most clients a new building is a component of their vision of the future. Ask your clients if the building needs to meet the criteria of their future; challenge your clients intellectually. Many clients seek architectural solutions based on their symbolic need to comunicate that they are conservatively rooted. It appeals to the idea that shelter is a place of safety. Ask them if they want a building that conveys affiliation with the past, or their vision of the future. Passion for modernism is always present in clients with a reciprical passion for a modernist vision of the future. the wealthiest people in the world are individuals who are creating the future. Most of them choose modernist buildings for their business but go home to a building that draws it's character from historic precedent.

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